January 9, 2024 / Wedding Planners
Grand Rapids Michigan Wedding Planner Amethyst x Emerald
Today, I am talking with the lovely Kristen VanderMolen, the creative force behind Amethyst x Emerald, a wedding planning business located in Grand Rapids, Michigan. We are going to dive into the beautiful creative wedding planner behind the scenes and I am so excited to have her on the blog today!
Meet Amethyst x Emerald
How long have you been in business?
Amethyst x Emerald has been in business for two wonderful years.
What made you get started in your industry?
I’ve been immersed in events, weddings, and restaurants my entire life. My previous role as the director of operations for four wedding venues inspired me to take a more involved and individual role with my clients. I wanted to say YES to their dreams and work closely with them to create the best day of their lives.
What services do you offer, and who is your target audience?
Amethyst x Emerald currently offers three tiers of wedding planning: Coordination, Partial Planning, and Full-Service Planning. We cater to those who’ve planned everything and need a helping hand for the final details, those who want to plan alongside a professional, and those who prefer to have the entire planning process taken off their plate.
What do you love most about your job?
There’s so much to love! Getting to know a couple deeply, bringing their vision to life, and witnessing those special moments on their big day never gets old. Plus, I’m a sucker for wedding cake and first dances!
Where are you located, and what do you love about the location?
I’m located in Grand Rapids, Michigan, my hometown. I love the city’s big city feel, affordability, and the fantastic variety in wedding options. It’s the perfect spot for couples and their guests with great venues, vendors, hotels, and local entertainment.
Do you have a team?
Yes, my team is small but mighty! I have two wonderful assistants, both named Sarah, who bring a wealth of experience and skill to the table. I couldn’t do it without them.
Any tips for couples planning their event?
Kristen: Absolutely! Hire a coordinator to ease the stress, don’t forget transportation, practice key moments, don’t skip the rehearsal, and most importantly, approach wedding planning as a team effort.
Can you share your favorite event you’ve worked on?
Kristen: One of my top favorites was a couple’s summer camp wedding. Guests stayed on-site in cabins, there was live music, a relaxed vibe, and unique elements like a New Orleans-inspired second line. It was a ton of fun to plan and coordinate!
Anything else you’d like to share about your business?
Kristen: I’m proud to be an inclusive vendor. Everyone deserves the best wedding day, and I’m here to make that happen.
Amethyst x Emerald Wedding Review
A Coordination bride, Nina, left a five-star review: “Kristen was absolutely incredible! She made sure our big day went off without a hitch and took all stress off me as a bride. I would recommend her to every couple getting married.”